AdCast - FAQs

system to deliver SMS like messages with no limit on the length of the message. Deliver your business card strait into the phones list of contacts to ensure your client can get hold of you and remind your clients of important events or appointments by sending your clients a calendar entry. How about sending your client a virtual voucher in the form of a picture or a slide show of your specials by using an animated picture file? Would you like to impress your client using sound and more interactive feel, why not send a sound file or a video clip?

How does the

system work?

will scan the airwaves for Bluetooth® enabled mobile phones continuously. Once a mobile phone with Bluetooth® switch on is found, the

system will then prompt the mobile phone asking the user he/she would like to receive your data. In that prompt your name will also appear. If the user of the phone accepts your data then a file of your choice is downloaded to the phone.

Can I change the content to be send myself?
Anytime, yes. The easy to use

system will allow to create your own content or even select content from external sources. To schedule content, is as easy as choosing a date and time to start, select your file and your done.

Can I install

on the PC I use from day to day?
Yes.

runs on Windows and can be installed on your normal PC and will run in the background, allowing you to continue to carry on with business as usual.

How difficult is it you install

?
The

installation is a very simple process of installing the software and naming the

Bluetooth® aerial. Just a couple of clicks and you are done. With your software you will get an installation guide to help you through the process.

After I purchased

, what are the ongoing costs?
Nothing, nada, zilch. You purchase

for a once off cost and it is yours forever. Even better, we will not charge you for program upgrades, updates and upgrades you can download for free of the website.

Does it cost to send or receive messages?
No.

uses Bluetooth® technology, surfing the airwaves and there is no cost for sending or receiving messages. Neither you nor your customers can or will get charged for using Bluetooth® to communicate.

Can I send SMS to mobile phones via a mobile network?
No.

uses Bluetooth® and not the mobile phone network to send files. Besides the fact that the use of Bluetooth® is FREE it also means that you are able to even send files if there is no mobile network signal.

How do I buy

?
Send a email to Peter@AdCast.co.za to order your copy today. Online credit card purchases will be available soon.

Do I have to configure anything when

arrives?
The most complex part is to give your Bluetooth® aerial you will receive with your

product a name. Follow the instructions in the manual showing you how to do it.

I've heard about Bluetooth® marketing used by big brands - is this similar?
Yes.

is the same technology as it is used by the big brands, in fact some big brands use us. Most of the Bluetooth® marketing campaigns will cost you double or triple the cost of

per week.

allows you to promote your business in exactly the same way for just one payment for ever without any time limit.

What is Bluetooth® and how does it work?
Bluetooth® is a short range, industry standard wireless technology that facilitates communication between wireless devices such as mobile phones, PDAs (personal digital assistants) and handheld computers, and wireless enabled laptop or desktop computers and peripherals. Bluetooth® devices can communicate up to distances of 100 meters.

What if an customer doesn't want my content I send stored on their phone?
Bluetooth® is an opt-in protocol, this means that every time you send content, your customer will be asked if he/she would like to receive it. Your customers also have the option to opt-out or say no. This kind of technology respects your customers privacy and choice.

Will my customer receive 'spam' from the

system?
NO, absolutely not. The

system has build in 'spam' protection. Any content that you send out to your customers will only be received once. If your customer has opted-out to content you have sent, the

system will not send the same content again.

How do Bluetooth® devices communicate?
Bluetooth® is basically a tiny radio transmitter and receiver embedded into an electronic device. When a Bluetooth® device [for example, a phone] wants to 'talk' to another device [for example, a computer] it simply broadcasts a radio signal which is received by the other unit.

What frequency does Bluetooth® operate at?
Bluetooth® is a world standard which operates at a frequency of 2.45 Gigahertz – this band is referred to as ISM [Industrial, Scientific and Medical].

Does Bluetooth® interfere with other equipment?
No, Bluetooth® delivers a low-power 'tagged' signal which is specifically designed to avoid interfering with other equipment, making Bluetooth® an easy-to-adopt technology.

Is Bluetooth® dangerous?
The low power and high frequency of the ISM band means there are no negative effects of prolonged exposure. The International Telecommunication Union specifically chose this band because it is has no effect on humans [or anything else for that matter].

What do I need to run the

system?

runs best using Windows XP Service Pack 2. You need a Pentium 3 PC with 512 MB RAM and 50MB HDD space.

What type of content can I send with

?
With

you can send text files, vCard files or electronic business cards, vCal files or electronic calendar evnts, still images as JPG files, animated images as GIF files, audio clips and ringtones as WAV or MIDI files and video clips as 3GP files.

Is it electronic junk mail?
No.

only works if the customer turns on their Bluetooth®, makes it 'discoverable' and elects to receive the content. If at any point the customer says no, the content is not sent.

Does

track the content send and to which customers?
Yes,

does. This means that if a customer has opted-in and received your content,

knows that the customer have received it and therefore the next time the customer comes into range they will be ignored for the content already received.

will send new content loaded since the last time your customer was in range. This means you do not keep sending the same content to the same people.

What is the range of

uses a Bluetooth® Class 1 aerial which has a radius of up to 100 meters in open area, if you have many obsticals in the way the distance maybe effected to some degree.

Can I setup and edit my own business card?
Yes,

allows you to set up and edit your own business cards. Refer to the manual for the easy to use interface.

Some Bluetooth® marketing campaigns carry out their marketing in public places - can I use

in the same way?
Yes.

can be installed on a portable laptop that you can take with you send from wherever you wish!